Mentoring is the easiest support work to fake and the hardest to prove. Your funders ask what changed for each business, and attendance registers cannot answer. J29 diagnoses every business first, mentors on what the diagnosis found, and hands you before and after scores, session records and the outcomes: first orders, funding applications, supply contracts. 22 MSMEs mentored so far through university, corporate and MSME support programmes.
S.E.E.D.S stands for Sustainable Entrepreneurship Ecosystem Development & Support. Designed for corporates who want measurable impact from their supplier development programmes. We pair each MSME with expert mentors and professional implementation services, so businesses don't just receive guidance, they get real deliverables: websites, financial systems, marketing strategies, and operational processes built alongside them.
Five pillars. One powerful methodology.
Building businesses that last. Long term viability, not quick fixes that collapse when support ends.
Developing the mindset and practical skills to identify opportunities and execute on them.
A network of peers, partners, and opportunities that accelerate growth beyond what's possible alone.
Hands on implementation of systems, strategies, and solutions. We don't just advise. We build with you.
Ongoing guidance that doesn't end with the programme. We walk alongside you until you lead on your own.
Before mentoring begins, every MSME in our programme completes the SEEDS Compass Assessment. It is an intelligent diagnostic that maps the real health of a business across 22 critical dimensions.
No guesswork. No generic advice. Our mentors receive a data driven foundation from day one. It reveals exactly where each business needs support and where it's already strong.
Select the programme that fits the development stage of the MSMEs in your portfolio.
Intensive short term mentoring for quick impact
Ideal for corporates looking to support early stage MSMEs with focused, short term interventions. Three months of expert mentoring paired with hands on implementation to tackle the most critical business needs of each mentee.
Deep, transformative mentoring for scaling
A comprehensive six month programme for corporates committed to building sustainable supplier development pipelines. Extensive mentoring, implementation across multiple business areas, and a full support ecosystem to help each MSME scale.
Every MSME in your programme is matched with a multi-disciplinary team, not a single mentor, but a full squad of specialists working together around their business.
Website development, digital marketing, social media strategy, and AI implementation specialists who build your online presence.
Professional photographers, videographers, and copywriters who craft your brand story and produce compelling content that converts.
Human resources specialists who help you build the right team, structure your organisation, and create compliant employment practices.
Financial planning, bookkeeping systems, investment readiness, and funding strategy specialists who get your numbers in order.
All experts collaborate to deliver a holistic growth strategy tailored to each MSME in your programme.
Business owners on programmes run by corporates, universities, incubators and MSME support organisations. The organisation funds a cohort, J29 mentors each business and reports back on what changed. Business owners can also ask J29 about joining a programme.
The S.E.E.D.S Sprint runs for three months and suits early stage businesses, up to two years old, with one or two critical challenges. The S.E.E.D.S Accelerate runs for six months and suits growth stage businesses that need development across several areas or are being prepared for corporate supply chains.
A business diagnostic every business completes before mentoring starts: 150+ questions across 22 business dimensions, with an instant PDF report and a 12 month action plan. Businesses are reassessed every quarter so progress can be measured.
Before and after scores for every business, signed session records, and an outcomes log of first orders, funding applications and supply contracts, with a short summary written for a board.
No. Each business works with a mentor and a team of specialists who build deliverables alongside the owner: a website, a financial system, a marketing plan or an operating process, depending on what the diagnosis found.
22 MSMEs so far, through university, corporate and MSME support programmes, including mentoring ventures for a university incubator since April 2025.
Partner with J29 to deliver a mentoring programme that combines expert guidance with real implementation. Whether it's supplier development, skills transfer, or community upliftment, let's design the right programme for your goals.
Request a mentoring proposal