Free step-by-step guides for small businesses
Plain-language guides for every stage, from testing an idea to winning government work. Written by J29 and checked against official sources.
Guides, in the order you’ll need them
Each guide has steps, a checklist and answers to common questions.
IdeaTest your idea before you investFind paying customers before you register, buy stock or borrow.8 min read
PlanWrite a simple business planA one-page plan for your team, a funding plan for each funder, and honest numbers.10 min read
RegisterRegister a business in South AfricaStructure, BizPortal, SARS, a bank account, UIF and COIDA.8 min read
FundGet funding for your businessGrants vs loans, supplier funding from big companies, the risks, repayments and who to apply to.11 min read
By J29Your Next Customer: two lists, nine minutes a dayTwo lists and nine minutes a day to turn attention into customers, with a phone and a notebook.9 min read
SellGet paid: card, QR codes and payment linksEvery payment option compared, plus invoices, scams and unpaid bills.9 min read
GrowCSD and tenders: the honest guideWhat the CSD really does, finding RFQs, 80/20 scoring and avoiding disqualification.13 min read
Short answers
Quick answers to the questions business owners ask Ask J29 most.
How do I get my business on Google and Google Maps?Set up your free Google Business Profile, verify it and get reviews.
How do I get more customers for my small business with little money?Free ways to be found, win trust and get referrals before you spend on ads.
Do I need a website for my small business, and what does it cost?When a website is worth it, what to start with, and what it costs.
I'm on Facebook but not getting customers. What should I change?Fix your page basics, post what makes people buy and reply fast.
How do I set up WhatsApp Business for my small business?Profile, catalogue, greeting and away messages, quick replies and labels.
How do I market a new business before it opens?Claim your name online, show the build-up and plan opening day.
Sole proprietor or (Pty) Ltd: which is better for my business?Registration, tax, personal risk and who each one suits.
What are the first steps to start a small business in South Africa?Test the idea, do the numbers, register, bank and get found.
How much money do I need to start a small business?Add up once-off and running costs, plus a buffer, and start lean.
When must my small business register for VAT?R2.3 million compulsory, R120,000 voluntary, and what changes after.
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