1. Create your free profile
Go to google.com/business and sign in with a Google account, such as a Gmail address. Then add:
- Your business name, exactly as customers know it.
- A category, such as "Caterer" or "Plumber". Pick the closest match.
- Where you work. Add your address if customers visit you. If you go to your customers, choose a service area instead. You can hide your home address.
- A phone number you answer, ideally the same one you use on WhatsApp.
2. Verify that it is your business
Google chooses how you verify, and you cannot change the method. It is usually one of these:
- A short video of your business, recorded live on your phone.
- A code sent to your business phone by call or SMS, or a code by email.
- A live video call, or a postcard with a code sent to your address.
For a video, show your signage or street, your tools or products, and something only the owner can do, like unlocking the shop or opening the till. Google can take up to five business days to review it. Don't change your name or address while you wait.
3. Fill in everything
- Your opening hours, including public holidays.
- Real photos: outside, inside, your products or work, and your team.
- Your services, with prices or "from" prices if you can.
- A short description in plain words: what you do, for whom and where.
- A link to your website or Facebook page.
4. Get reviews and keep it fresh
Reviews help you show up higher and help strangers trust you. Copy your review link from the profile and send it to happy customers. Reply to every review, good or bad. Add a new photo or update every week or two.
No smartphone? You can set up most of the profile on a computer, but video verification needs a phone. Ask a family member to help, or ask J29.
Do it today
- Search for your business on Google Maps to check it is not already listed.
- Create your profile at google.com/business.
- Take five good photos to upload.
- Write a two-line description of what you do and where.
This answer is general information, written by J29 from the questions business owners ask Ask J29 and checked in October 2026. Fees and rules change, so confirm on the official site before you pay anything.
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