Real Skills. Implemented on Day One.

MSMEs can't spend 12 months in a classroom — they're running businesses. J29 Learn delivers accredited, skills-based programmes that are practical, blended, and designed for immediate impact. When participants leave our sessions, they leave with tools in hand and work already started.

MICT SETA Accredited
On-Site & Blended Delivery
Custom Programmes Available
MICT SETA Accredited Provider
Skills-Based Learning
Blended & Online Delivery
On-Site Delivery Available
4,000+ MSMEs Trained
The J29 Learn Difference

Not Theory. Not 12 Months. Just Real Skills That Work.

Traditional training fails MSMEs because it's designed for employees — not business owners. We do it differently.

Implement on Day One

Participants leave every session with real work done — not homework. We give them the tools, guide them through their own business application, and they walk out having already started. Corporate partners have seen MSMEs build marketing plans, AI workflows, and customer strategies during the workshop.

Custom to Your Context

No generic slides. Every programme is designed around the specific sector, business stage, and objectives of your cohort. We work with your organisation before each programme to understand what success looks like — and build the content accordingly.

Flexible Delivery That Fits Real Life

In-person, online, or blended — we adapt to what your MSMEs actually need. Programmes can run over a single day, a week, or a multi-month blended journey. On-site corporate delivery is available. Our upcoming online platform will make sessions available anytime, anywhere.

Free Tools & Resources Included

Every participant receives free digital tools, templates, and resources they can use immediately in their business — no additional subscriptions or costs required. The skills transfer fully because the tools are accessible from day one.

Our Programmes

Six Programmes. One Clear Mission.

From first-time entrepreneurs to advanced AI adoption — every programme is built for the real-world needs of MSMEs and Youth. All can be delivered as standalone workshops or as part of a longer blended programme.

MSMEs Corporates
01

Digital Marketing Mastery

MSMEs that market digitally grow faster, attract better customers, and reduce dependence on referrals. This programme turns digital overwhelm into a clear, repeatable marketing system.

  • Finding and reaching your ideal customer online
  • Building a social media presence that drives business
  • Creating content that converts interest into sales
  • Running cost-effective paid advertising campaigns
  • Measuring performance and optimising your spend
MSMEs
02

How to Brand Your Business

A professional brand is the foundation of business credibility. MSMEs with strong brands charge more, attract better clients, and build lasting value. Participants leave with a defined brand identity and a plan to apply it.

  • Defining what makes your business distinctly different
  • Building a consistent visual and verbal identity
  • Creating professional brand assets on a small budget
  • Using brand positioning to command premium pricing
  • Applying your brand consistently across digital touchpoints
MSMEs Corporates
03

Real World Marketing

Strategy without execution is useless. This campaign-based programme gives MSMEs a practical, step-by-step marketing system they can run themselves — immediately and affordably.

  • Understanding your customer and what drives their decisions
  • Content marketing that consistently attracts the right audience
  • Social media strategy tailored to your specific business type
  • Email marketing foundations, list-building, and automation
  • Building a 90-day marketing plan you can execute alone
  • Tracking results and adjusting your approach with data
MSMEs Corporates Organisations
04

AI Literacy for MSMEs

AI is the great equaliser for small businesses. This programme demystifies AI and gives participants practical tools they can use the same day to save time, improve communication, and serve customers better.

  • Understanding AI's real and practical business applications
  • Using AI for business writing, proposals, and communication
  • Creating content, social posts, and marketing materials with AI
  • Automating repetitive tasks that consume your working hours
  • Using AI for market research and competitor analysis
  • Building AI-powered business proposals and presentations
  • Using AI tools for simple analysis, planning, and forecasting
  • Setting up AI chatbots for customer service and lead capture
  • Implementing AI responsibly without compliance risk
Youth Organisations
06

Startup Youth Bootcamp

From business idea to first paying customer — in one structured bootcamp. Designed for young entrepreneurs who are ready to start but don't know where to begin. By the end, they have a registered, branded, and operational business.

  • Identifying and validating your business idea
  • Business registration & legal structures in South Africa (Sole Prop, PTY Ltd, NPC)
  • Developing your value proposition and elevator pitch
  • Opening a business bank account and basic financial management
  • Pricing your product or service for sustainability and profit
  • Building your brand: logo, name, and professional identity
  • Setting up your website and social media presence
  • Creating a simple business plan and 90-day action plan
  • Finding your first customers online and offline
  • Making your first sale — practical sales and networking skills
Formal Qualifications

Learnerships & Skills Programmes

In addition to our custom programmes, J29 delivers SETA-accredited learnerships and skills programmes — creating formal pathways for youth employment and BBBEE skills development for corporate partners.

MICT SETA Skills Programme

Short Skills Programmes

For MSMEs • Youth • Organisations

Shorter, focused skills programmes for organisations that need faster turnaround or more targeted development. Our skills programmes are unit-standard aligned and can contribute toward full qualifications. Custom-designed to match your sector and development goals.

  • Unit-standard aligned & formally recognised
  • Duration: 1 day to 3 months (flexible)
  • Topics: Digital marketing, branding, AI, business development
  • Ideal for supplier development & MSME upliftment mandates
  • Impact reporting included for all programmes

Who We Serve

J29 Learn is designed to deliver at every level — from an individual entrepreneur to a global development organisation deploying programmes across thousands of businesses.

Global MSME Support Organisations

DFIs, development agencies, and NGOs with MSME upliftment mandates can deploy J29 programmes as a trusted, proven delivery partner. We manage the full programme lifecycle — design, delivery, reporting, and impact measurement — across any number of cohorts.

  • Proven at scale across South Africa
  • Full programme management & reporting
  • SDG-aligned impact measurement
  • Adaptable to local context globally
Explore Partnership →

Corporate Companies

Transform your supplier development and BBBEE skills investment with programmes that create measurable business growth. Co-brand the programme as your own, earn skills development points, and build a stronger supplier network that benefits your supply chain.

  • BBBEE Skills Development points
  • Supplier development & ESD programmes
  • Co-branded — your brand, our expertise
  • MICT SETA learnerships available
Request a Proposal →

MSMEs & Youth

Whether you're starting from scratch or ready to level up, J29 has a programme that fits where you are right now. Join a cohort, attend a workshop, or wait for our online platform to access learning anytime from anywhere across Africa.

  • Programmes for all business stages
  • Practical tools & resources included
  • Join a cohort or request custom delivery
  • Online platform coming soon
Find Your Programme →

Every Programme Includes

Across all J29 Learn programmes, every participant and partner receives the same high standard of support and quality.

Customised Curriculum

Content tailored to your sector, cohort, and specific business context — not a generic slide deck.

Free Digital Tools

Participants receive free tools, templates, and resources they can use in their business from day one.

Flexible Scheduling

Programmes run on your timeline with delivery options that fit around running a real business.

Impact Reporting

Detailed progress and business impact reports for sponsors, partners, and development organisations.

Completion Certificates

Professional certificates for all participants. MICT SETA accredited certificates on qualifying programmes.

4,000+ MSME Network Access

All trained MSMEs gain access to J29's network for peer connection, shared resources, and collaboration.

Co-Branding Available

For corporate and organisational partners, all materials are co-branded with your company, building supplier loyalty and visible impact.

Pathway to Mentorship

Top performers can transition into J29 Grow mentorship programmes for deeper, personalised business development.

Coming Soon

J29 Online Learning Platform

We're building a dedicated online learning system that will bring all J29 workshops and programmes to any device, anywhere in the world. Online versions of every programme — self-paced, blended with live instructor sessions, and available 24/7 across Africa and beyond.

All 6 programmes online
Self-paced & live cohort options
Available across Africa & globally
Organisation dashboard & reporting
Register Your Interest

Ready to Build a Learning Programme?

Whether you're an MSME looking to upskill, a corporate investing in supplier development, or a global organisation deploying programmes at scale — we'd love to hear from you. Let's design something that makes a real difference.

SDG Aligned