Real Skills. Implemented on Day One.

Your cohort cannot spend 12 months in a classroom. They are running businesses. J29 Learn delivers practical, blended skills programmes built around your cohort and your sector, with every learner's progress recorded and a participation report at the end. Participants leave with tools in hand and work already started.

Watch the AI Made Simple introduction
MICT SETA Accredited
On Site & Blended Delivery
Custom Programmes Available
MICT SETA Accredited Provider
Skills Based Learning
Blended & Online Delivery
On Site Delivery Available
160+ MSMEs trained through corporate, online and accredited programmes
The J29 Learn Difference

Not Theory. Not 12 Months. Just Real Skills That Work.

Traditional training fails MSMEs because it's designed for employees, not business owners. We do it differently.

Implement on Day One

Participants leave every session with real work done, not homework. We give them the tools, guide them through their own business application, and they walk out having already started. Corporate partners have seen MSMEs build marketing plans, AI workflows, and customer strategies during the workshop.

Custom to Your Context

No generic slides. Every programme is designed around the specific sector, business stage, and objectives of your cohort. We work with your organisation before each programme to understand what success looks like, then build the content accordingly.

Flexible Delivery That Fits Real Life

In person, online, or blended. We adapt to what your MSMEs actually need. Programmes can run over a single day, a week, or a blended journey over several months. On site corporate delivery is available. Through the J29 Learn Portal we can also run your programme online, in cohorts, with every learner’s progress recorded.

Free Tools & Resources Included

Every participant receives free digital tools, templates, and resources they can use immediately in their business. No additional subscriptions or costs required. The skills transfer fully because the tools are accessible from day one.

Our Programmes

Six Programmes. One Clear Mission.

From first time entrepreneurs to advanced AI adoption. Every programme is built for the real world needs of MSMEs and Youth. All can be delivered as standalone workshops or as part of a longer blended programme.

MSMEs Corporates
01

Digital Marketing Mastery

MSMEs that market digitally grow faster, attract better customers, and reduce dependence on referrals. This programme turns digital overwhelm into a clear, repeatable marketing system.

  • Finding and reaching your ideal customer online
  • Building a social media presence that drives business
  • Creating content that converts interest into sales
  • Running cost effective paid advertising campaigns
  • Measuring performance and optimising your spend
MSMEs
02

How to Brand Your Business

A professional brand is the foundation of business credibility. MSMEs with strong brands charge more, attract better clients, and build lasting value. Participants leave with a defined brand identity and a plan to apply it.

  • Defining what makes your business distinctly different
  • Building a consistent visual and verbal identity
  • Creating professional brand assets on a small budget
  • Using brand positioning to command premium pricing
  • Applying your brand consistently across digital touchpoints
MSMEs Corporates
03

Real World Marketing

Strategy without execution is useless. This campaign based programme gives MSMEs a practical, step by step marketing system they can run themselves, immediately and affordably.

  • Understanding your customer and what drives their decisions
  • Content marketing that consistently attracts the right audience
  • Social media strategy tailored to your specific business type
  • Email marketing foundations, list building, and automation
  • Building a 90-day marketing plan you can execute alone
  • Tracking results and adjusting your approach with data
MSMEs Corporates Organisations
04

AI Literacy for MSMEs

AI is the great equaliser for small businesses. This programme demystifies AI and gives participants practical tools they can use the same day to save time, improve communication, and serve customers better.

  • Understanding AI's real and practical business applications
  • Using AI for business writing, proposals, and communication
  • Creating content, social posts, and marketing materials with AI
  • Automating repetitive tasks that consume your working hours
  • Using AI for market research and competitor analysis
  • Building AI powered business proposals and presentations
  • Using AI tools for simple analysis, planning, and forecasting
  • Setting up AI chatbots for customer service and lead capture
  • Implementing AI responsibly without compliance risk
Youth Organisations
06

Startup Youth Bootcamp

From business idea to first paying customer, in one structured bootcamp. Designed for young entrepreneurs who are ready to start but don't know where to begin. By the end, they have a registered, branded, and operational business.

  • Identifying and validating your business idea
  • Business registration & legal structures in South Africa (Sole Prop, (Pty) Ltd, NPC)
  • Developing your value proposition and elevator pitch
  • Opening a business bank account and basic financial management
  • Pricing your product or service for sustainability and profit
  • Building your brand: logo, name, and professional identity
  • Setting up your website and social media presence
  • Creating a simple business plan and 90-day action plan
  • Finding your first customers online and offline
  • Making your first sale: practical sales and networking skills
Youth and skills programmes

Youth programmes with a track record

Young people need a route from an idea to a first customer, or from no work to a skill someone will pay for. J29 runs those programmes for the organisations that fund them, from a MICT SETA accredited provider, with every learner recorded.

MICT SETA Skills Programme

Short skills programmes

For MSMEs • Youth • Organisations

Shorter, focused skills programmes for organisations that need faster turnaround or more targeted development. Our skills programmes are unit-standard aligned and can contribute toward full qualifications. Custom designed to match your sector and development goals.

  • Unit-standard aligned & formally recognised
  • Duration: 1 day to 3 months (flexible)
  • Topics: Digital marketing, branding, AI, business development
  • Ideal for supplier development & MSME upliftment mandates
  • Impact reporting included for all programmes

Who We Serve

J29 Learn is designed to deliver at every level, from an individual entrepreneur to a global development organisation deploying programmes across thousands of businesses.

Global MSME Support Organisations

DFIs, development agencies, and NGOs with MSME upliftment mandates can deploy J29 programmes as a trusted, proven delivery partner. We manage the full programme lifecycle across any number of cohorts. That covers design, delivery, reporting, and impact measurement.

  • Proven at programme scale
  • Full programme management & reporting
  • SDG aligned impact measurement
  • Adaptable to local context globally
See programmes and proof →

Corporate Companies

Transform your supplier development and B-BBEE skills investment with programmes that create measurable business growth. Co-brand the programme as your own, earn skills development points, and build a stronger supplier network that benefits your supply chain.

  • B-BBEE Skills Development points
  • Supplier development & MSME support programmes
  • Co-branded: your brand, our expertise
  • MICT SETA accredited skills programmes available
Request a Proposal →

Running your own business?

This page is written for the organisations that run programmes. If you are the business owner, start with the free help: guides, funders and tools in the Business Hub, quick answers from Ask J29, and the AI Made Simple course when it opens.

  • Step by step guides, checked and dated
  • Funders and business tools in one place
  • Ask J29 for quick answers, any time
  • Online courses when they open
Start in the Business Hub →

Every Programme Includes

Across all J29 Learn programmes, every participant and partner receives the same high standard of support and quality.

Customised Curriculum

Content tailored to your sector, cohort, and specific business context, not a generic slide deck.

Free Digital Tools

Participants receive free tools, templates, and resources they can use in their business from day one.

Flexible Scheduling

Programmes run on your timeline with delivery options that fit around running a real business.

Impact Reporting

Detailed progress and business impact reports for sponsors, partners, and development organisations.

Completion Certificates

Professional certificates for all participants. MICT SETA accredited certificates on qualifying programmes.

Access to the J29 network

All trained MSMEs gain access to J29's network for peer connection, shared resources, and collaboration.

Co-Branding Available

For corporate and organisational partners, all materials are co-branded with your company, building supplier loyalty and visible impact.

Pathway to Mentorship

Top performers can transition into J29 Grow mentorship programmes for deeper, personalised business development.

In production for the Learn Portal

AI Made Simple

Our in person skills programmes are MICT SETA accredited. Our online courses are not accredited; they are practical, short and built for business owners. Our first open online course, now in production: ten modules of practical AI for small businesses, in short video lessons with an exercise and a quiz in every module. Delivered in cohorts, on a phone, tablet or laptop, with every learner's progress recorded. Watch the introduction.

Course introduction Press play to watch
10 modules, 42 short video lessons
Works on a phone, tablet or laptop
Cohort access codes for organisations
Per learner progress and assessment reporting
AI Made Simple

Register your interest

Tell us a little about yourself and we will come back within 1 to 2 business days with what the course covers, when the first cohort opens and how it works for a business, a youth group or an organisation.

1
No obligationAn enquiry is a conversation, not a sign up.
2
Any deviceThe course runs on a phone, tablet or laptop, with nothing to install.
3
Groups welcomeEnrolling a team or a programme? We set up a cohort with its own access code and reporting.

Training programmes: common questions

What training does J29 deliver?

Six practical programmes for MSME owners and young people: Digital Marketing Mastery, How to Brand Your Business, Real World Marketing, AI Literacy for MSMEs, and programmes in finance and business support. Each can run as a standalone workshop or as part of a longer blended programme, built around your cohort and sector.

Is J29 an accredited training provider?

Yes. J29 is an accredited MICT SETA training provider, and its in person skills programmes can be delivered as accredited programmes. The AI Made Simple online course is a practical short course and is not an accredited qualification.

How is the training delivered?

On site at your premises, online through the J29 Learn Portal, or blended. Programmes run on your timeline, so business owners can keep running their businesses while they learn.

What does the organisation receive at the end?

A participation report for every learner: lessons completed, assessments and exercises, plus a business impact report for sponsors, partners and development organisations. Progress is recorded as it happens, not reconstructed afterwards.

How many people has J29 trained?

160+ MSMEs so far: 140+ MSME owners through corporate and online programmes, and 20 young people on an accredited learnership, 19 of whom graduated.

I run my own business. Can I join a programme?

Most programmes are funded by an organisation for a group of business owners, so ask the organisation that supports you. In the meantime the Business Hub has free guides, funders and tools, Ask J29 gives quick answers any time, and the AI Made Simple online course is built for business owners.

Ready to Build a Learning Programme?

Whether you're an MSME looking to upskill, a corporate investing in supplier development, or a global organisation deploying programmes at scale, we'd love to hear from you. Let's design something that makes a real difference.

SDG Aligned