Straight answers to the questions business owners ask
Short, practical answers to the questions small business owners ask Ask J29 most, written in plain words and checked by J29. For the full picture, see our step-by-step guides.
Getting online and finding customers
Be found, look trustworthy and turn interest into sales.
How do I get my business on Google and Google Maps?Set up your free Google Business Profile, verify it and get reviews.
How do I get more customers for my small business with little money?Free ways to be found, win trust and get referrals before you spend on ads.
Do I need a website for my small business, and what does it cost?When a website is worth it, what to start with, and what it costs.
I'm on Facebook but not getting customers. What should I change?Fix your page basics, post what makes people buy and reply fast.
How do I set up WhatsApp Business for my small business?Profile, catalogue, greeting and away messages, quick replies and labels.
How do I market a new business before it opens?Claim your name online, show the build-up and plan opening day.
Starting and running your business
Structure, money and tax, in plain words.
Sole proprietor or (Pty) Ltd: which is better for my business?Registration, tax, personal risk and who each one suits.
What are the first steps to start a small business in South Africa?Test the idea, do the numbers, register, bank and get found.
How much money do I need to start a small business?Add up once-off and running costs, plus a buffer, and start lean.
When must my small business register for VAT?R2.3 million compulsory, R120,000 voluntary, and what changes after.
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